On “Chart Show TV”, an obscure satellite music channel, I’ve come across a programme called “2 Minute Trax!”, where they show 2 minutes of various music videos.
I’m sorry – what? Have people’s attention spans really gotten to that stage? In a world of ever-decreasing song (and music video) lengths, have a number of suits sat around a boardroom and thought, “You know what? These 3 minute music videos are too long – we’re losing market share. Has anyone any ideas? What about….what about….2 minutes of each music video! That’s it – that’s the winner!”