This is the sort of copy that makes me run screaming from a new band:
Royworld formed at London’s Goldsmith’s University in early 2006, and already they’re off to a flying start. The Guardian promises ‘they’ll be huge’ and the Sun states ‘few debuts have had so much potential.’
Well, if the Guardian & Sun say it, it must be true!
Their current single ‘Man in the Machine’ is sitting pretty on Radio One’s playlist, and it’s not even a proper release!
Radio One! Wow! The same station with an A List of Coldplay, Duffy, Estelle, and, WOW!, Fall Out Boy featuring John Mayer! Can we get any more bland?
They’ve been recording their debut album with Keane and KT Tunstall producer Andy Green, and are set to release their first full single ‘Dust’ in the next few months. Surely one of 2008’s most promising bands.
Fantastic – that means they’ll sound EXACTLY like Keane! Does it get any better?
So, after that little sarcasm overload, the slightly better news. Yes, they do sound exactly like Keane. And Cold Patrol. And Snow Play. Yes, they have an album of 12 “anthemic” pop-rock tunes, all of which are completely interchangeable. But it’s bloody catchy bubble-gum pop-rock. And hey – it’s always nice to chew on a little bubblegum now and then!