Timbaland. I’ll admit to still trying to figure out this man. Undoubtably one of the most talented producers in the world, given the sheer amount of collaborations he’s worked on, and the catchiness of many of his tunes. And yet…and yet…the man is still to find his feet as a “serious artist”, and as a creator of hits in his own right.
His new album seems catchy. But does catchy equate to a hit? Actually, yes, given the large volume of catchy crap gaining airplay. However, look what I’ve found – a Timbaland collaboration. Under his own name. That’s catchy. And not crap.
Not crap at all.